Marketers who calculate ROI do not need to use other tools or techniques to evaluate the efficiency ...

normie

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7 years ago

Marketers who calculate ROI do not need to use other tools or techniques to evaluate the efficiency ...

Marketers who calculate ROI do not need to use other tools or techniques to evaluate the efficiency and effectiveness of their marketing communications.
A) True
B) False

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 132 times

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normie Author

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7 years ago

makes so much more sense now, thanks

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