Businesses are more likely to use advertising in specialized media than in mass media to reach ...

normie

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Businesses are more likely to use advertising in specialized media than in mass media to reach ...

Businesses are more likely to use advertising in specialized media than in mass media to reach customers in business-to-business markets.
A) True
B) False

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

makes so much more sense now, thanks

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