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Once the media purchases have been made, the media buyer is no longer involved with the advertising ...

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Once the media purchases have been made, the media buyer is no longer involved with the advertising ...

Once the media purchases have been made, the media buyer is no longer involved with the advertising campaign.
A) True
B) False

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 123 times

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