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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
When individual messages within a campaign have more impact working together to promote a product than they would individually, ________ has been achieved.
A) transformation
B) relevance
C) stickiness
D) synergy
E) conviction
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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