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debbyFlynn debbyFlynn
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7 years ago
Which of the following metrics is designed to estimate the impact of an integrated campaign that includes both digital and measured media?
A) frequency distribution
B) gross rating points (GRPs)
C) share of voice
D) total audience impressions
E) targeted rating points (TRPs)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Brilliant ツ
Loruiz15
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Yesterday
Smart ... Thanks!
mkyoungs
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2 hours ago
Thanks
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