The best way to choose the right metrics for a SMM campaign is:
a. hire a consultant.
b. have specific, measurable campaign objectives.
c. use the existing metrics platforms.
Question 2John participated in research in which the interviewer presented him with a magazine advertisement and asked him if he remembered seeing or reading any part of that particular advertisement. In fact, John told the interviewer that he had actually read all of the written material in that particular ad. Which Starch classification will John's response be placed?
a. noted
b. associated
c. read some
d. read most
e. read all
Question 3Observation research doesn't have to be sophisticated to be effective.
a. True
b. False
Indicate whether the statement is true or false
Question 4The relationship between marketing research and promotion research is that
a. marketing research is much more specific than promotion research.
b. marketing research is not systematic but promotion research is.
c. promotion research is related to all the marketing mix variables but marketing research focuses only on gathering and recording data.
d. promotion research is a specialized form of marketing research.
Question 5SMM metrics are:
a. provided by the respective social networks.
b. easy to integrate into existing metrics platforms.
c. neither of the above.
Question 6____ is the Starch classification that consists of the percentage of people interviewed who read any part of the ad's copy.
a. Noted
b. Associated
c. Read some
d. Read most
e. Browsed
Question 7The galvanometer is used to study eye movements while a respondent reads advertising copy.
a. True
b. False
Indicate whether the statement is true or false
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