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debbyFlynn debbyFlynn
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7 years ago
Which of the following metrics is designed to estimate the impact of an integrated campaign that includes both digital and measured media?
A) frequency distribution
B) gross rating points (GRPs)
C) share of voice
D) total audience impressions
E) targeted rating points (TRPs)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
wrote...

7 years ago
Brilliant ツ
DaiwalkerX
wrote...

Yesterday
Thanks for your help!!
bahajo
wrote...

2 hours ago
Good timing, thanks!
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