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debbyFlynn debbyFlynn
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7 years ago
Which of the following metrics is designed to estimate the impact of an integrated campaign that includes both digital and measured media?
A) frequency distribution
B) gross rating points (GRPs)
C) share of voice
D) total audience impressions
E) targeted rating points (TRPs)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
this is exactly what I needed
vanna2014
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Yesterday
Thank you, thank you, thank you!
jamesbove
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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