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normie normie
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The commercial the agency developed went through extensive testing because the advertiser and its agency know that the target pre-teen girls are very fickle about which commercials they attend to. In this scenario, the agency and the advertiser are concerned about ________.
A) selective awareness
B) selective perception
C) subliminal attention
D) selective exposure
E) subliminal relevance
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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