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debbyFlynn debbyFlynn
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7 years ago
Which strategy do planners employ to treat the market as homogeneous, using general appeals for all consumers?
A) niche strategy
B) undifferentiated strategy
C) behavioral targeting strategy
D) multi-segment strategy
E) microtargeting strategy
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
You make an excellent tutor!
sadiewolf
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Yesterday
Good timing, thanks!
annabananerz
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2 hours ago
Thank you, thank you, thank you!
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