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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
Using an undifferentiated strategy, marketers treat the market as homogeneous, purposely ignoring differences in the market and using one marketing strategy that will appeal to as many people as possible.
A) True
B) False
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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