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normie normie
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Posts: 1694
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7 years ago
Which of the following categories in Rogers' Diffusion of Innovation model represents the 2.5 percent of the population willing to try something new?
A) innovators
B) laggards
C) early adopters
D) late majority
E) early majority
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
wrote...
7 years ago
This concept was killing me, makes a lot more sense
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