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normie normie
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Posts: 1694
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7 years ago
The objective of ________ is to examine symbolism and signs in a message, uncovering layers and types of meanings that might be particular to different groups of customers.
A) brand research
B) competitive analysis
C) semiotic analysis
D) association tests
E) content analysis
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 106 times
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yam
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7 years ago
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normie Author
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7 years ago
THX Slight Smile

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