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normie normie
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Posts: 1694
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7 years ago
Which of the following is LEAST likely included in a communication brief?
A) proposition or selling idea
B) sales force objectives
C) brand imperatives
D) target audience
E) problem
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 110 times
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rebmetpesrebmetpes
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7 years ago
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normie Author
wrote...
7 years ago
makes so much more sense now, thanks
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