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normie normie
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7 years ago
A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the brand. This is known as ________.
A) cannibalistic creativity
B) overpowering creativity
C) vampire creativity
D) marketing imperialism
E) the carryover effect
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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