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te3la te3la
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7 years ago
________ occurs in a radio commercial when the visuals from the TV version of an ad are re-created in a listener's mind by the use of key phrases and ideas from the TV commercial.
A) Memorability
B) Recognition
C) Image transfer
D) Theater of the mind
E) Call to action
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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