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debbyFlynn debbyFlynn
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7 years ago
The advertising agency for the Ford Focus wants to test the impact of the two headlines it is considering for a magazine ad. What kind of test can the agency conduct to determine this?
A) split-run test
B) body copy test
C) dual test
D) direct test
E) end-run testing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
annabananerz
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Yesterday
this is exactly what I needed
Danivalda
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2 hours ago
Brilliant ツ
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