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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
Why is search marketing so effective in reaching consumers?
A) Ads are not perceived to be as intrusive as other types of marketing because consumers initiate the search.
B) Search marketing appeals exclusively to Seekers.
C) Search marketing simplifies the purchase process.
D) The process minimizes competition.
E) The strategy is rarely used by large companies.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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