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debbyFlynn debbyFlynn
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7 years ago
P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming. Allison suggests that P&G develops its own family-friendly programming, assuming the total financial responsibility for producing the program and providing the accompanying commercials. What form of television advertising would P&G be undertaking?
A) spot announcements
B) participations
C) on-network syndication
D) sponsorship
E) specialty television
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Good timing, thanks!
momochiime
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Yesterday
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gefa
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2 hours ago
Helped a lot
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