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debbyFlynn debbyFlynn
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7 years ago
To encourage bigger purchases and to build brand loyalty, Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more. The baseball cap is an example of ________.
A) a point-of-purchase material
B) naming rights
C) brand entertainment
D) a billboarding effect
E) a premium
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
wrote...

7 years ago
Brilliant ツ
momochiime
wrote...

Yesterday
Good timing, thanks!
big_larry_samp
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2 hours ago
Thanks
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