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debbyFlynn debbyFlynn
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7 years ago
To encourage bigger purchases and to build brand loyalty, Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more. The baseball cap is an example of ________.
A) a point-of-purchase material
B) naming rights
C) brand entertainment
D) a billboarding effect
E) a premium
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
This site is awesome
gma_of_7
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Yesterday
Good timing, thanks!
Mcb
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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