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te3la te3la
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Posts: 1737
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7 years ago
Which principle refers to adding frequency to reach until reaching a level where people respond?
A) aperture reach
B) effective frequency
C) frequency distribution
D) average frequency
E) carryover
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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#1
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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