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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
________ indicate the weight, or efficiency, of a media plan by estimating the reach and frequency.
A) Targeted rating points (TRPs)
B) Gross rating points (GRPs)
C) Designated marketing areas (DMAs)
D) Costs per point (CPPs)
E) Targeted costs per thousand (TCPMs)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks
bahajo
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Yesterday
Brilliant ツ
husne
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2 hours ago
You make an excellent tutor!
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