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Timmy Timmy
wrote...
Posts: 540
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6 years ago
Reach does not double-count people exposed multiple times if a media plan involves repeated ads in one media category.
A) True
B) False
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 38 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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Replies
wrote...
6 years ago
True
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