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debbyFlynn debbyFlynn
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7 years ago
What two figures are needed to calculate CPM?
A) cost of an ad and frequency of exposure
B) cost of an ad and estimated audience reached by media vehicle
C) average frequency and estimated target audience reached by media vehicle
D) gross rating points and reach
E) cost of an ad and program or issue rating
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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