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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
Gross rating points (GRPs) indicate an approximate measure of the reach and frequency of a media plan, as well as the plan's efficiency.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Smart ... Thanks!
Katey_maree
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Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
jamiebonf99
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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