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normie normie
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7 years ago
70% of Magazine A's readers are part of the target market for a certain advertiser. This percentage represents Magazine A's ________ for this advertiser.
A) targeted reach
B) gross ratings points
C) average reach
D) effective frequency
E) average frequency
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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