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How can a media buyer evaluate the effectiveness of online advertising?

normie

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How can a media buyer evaluate the effectiveness of online advertising?

How can a media buyer evaluate the effectiveness of online advertising?

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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 101 times

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enuj

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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