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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
The tendency of consumers to trust the media more than they do advertisers is called the ________.
A) implied third-party endorsement factor
B) indirect endorsement effect
C) gatekeeping effect
D) carryover effect
E) halo effect
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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