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te3la te3la
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7 years ago
As in marketing or advertising planning, a public relations plan begins with background research leading to a(n) ________.
A) mission statement
B) tactic
C) objective statement
D) situation analysis
E) strategy
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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