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normie normie
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7 years ago
Which of the following is NOT a reason that execution of a global campaign is usually more complex than a national plan?
A) There may be favoritism toward local companies.
B) The creative may need to be reshot with local models and settings, as well as language.
C) Government approval of television commercials can be difficult.
D) Agencies often are not available to assist the advertiser in executing a global campaign.
E) Language is a problem for a campaign dependent on words rather than visuals.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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