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te3la te3la
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7 years ago
The global name for the Microsoft operating system Vista turned out to be a disparaging term for a frumpy old woman in Latvia. Microsoft had to adjust the name. This is an example of the need for ________ in international advertising campaigns.
A) adaptation
B) bottom-up creativity
C) centralization
D) standardization
E) decentralization
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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#1
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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#3
4 years ago
thank uou
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#4
4 years ago
omg thank you
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#5
4 years ago
thanks
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