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The infomercials and print ads allow consumers to purchase directly from the ad itself. There is a ...

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7 years ago

The infomercials and print ads allow consumers to purchase directly from the ad itself. There is a ...

The infomercials and print ads allow consumers to purchase directly from the ad itself. There is a mail-in coupon order form, a toll-free phone number, and a Web address given in the print ad that states, "Call Now!" Some infomercials even state that "calls received within the next 30 minutes will receive '2 Free Bonuses' when ordering." Name and describe the type of offer this is, and explain how it is different from the other type of offer.

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

makes so much more sense now, thanks

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