Juan works at an advertising agency that has been designated as the lead agency for a client's ...

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7 years ago

Juan works at an advertising agency that has been designated as the lead agency for a client's ...

Juan works at an advertising agency that has been designated as the lead agency for a client's global advertising effort. Explain what is meant by lead agency and describe its purpose.

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

makes so much more sense now, thanks

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