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te3la te3la
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7 years ago
A television advertisement for Chick-fil-a shows several cows eating grass in a large field. The camera zooms out to show that the cows have eaten a pattern into the grass that reads "Eat more chikin." The message closes with the lines, "We didn't invent the chicken, just the chicken sandwich." This commercial best demonstrates which characteristic of effective copy?
A) using imaginative description
B) being general
C) providing product information
D) using news
E) being original
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
Very pleased, thank you
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#3
4 years ago
Good
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#4
3 years ago
thabk you
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