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debbyFlynn debbyFlynn
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7 years ago
Understanding and recall are both surrogate measures for the key message effect of ________.
A) perception
B) emotion
C) cognition
D) association
E) persuasion
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
wrote...

7 years ago
Good timing, thanks!
vanna2014
wrote...

Yesterday
Smart ... Thanks!
gefa
wrote...

2 hours ago
Thanks
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