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normie normie
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7 years ago
Which of the following is a surrogate measure for the key effect of behavior?
A) trial
B) relevance
C) brand image
D) recall
E) motivation
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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7 years ago
This concept was killing me, makes a lot more sense
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