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debbyFlynn debbyFlynn
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7 years ago
To understand the effectiveness of the most recent campaign for Table Time, a packaged meal brand, planners used tracking studies to measure changes in consumer brand awareness, knowledge, and affinity. These are all examples of ________ measures.
A) semiotic
B) concept
C) behavioral
D) surrogate
E) cognitive
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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debbyFlynn Author
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7 years ago
Just got PERFECT on my quiz
choih94
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Yesterday
Thank you, thank you, thank you!
big_larry_samp
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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