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normie normie
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Dell's media buyers purchased television commercial slots based on audience estimate measures and then compared those estimates to the actual audience. What else should the Dell media buyers consider when using these exposure numbers to evaluate impact?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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normie Author
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7 years ago
i REALLY appreciate this Upwards Arrow
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