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Kelly puts invisible (to the respondent) identifiers on the survey to keep track of who has or has ...

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Kelly puts invisible (to the respondent) identifiers on the survey to keep track of who has or has ...

Kelly puts invisible (to the respondent) identifiers on the survey to keep track of who has or has not responded. After the research has concluded, the client asks to see the questionnaires. What should Kelly do?
A) Send the questionnaires without any modification
B) Send the questionnaires after the identifiers have been removed
C) Shred the questionnaires
D) Send the questionnaires without any modification, but only if the client pays associated costs
E) Keep and refuse to send the questionnaires

Textbook

Advertising Research: Theory and Practice

Edition: 2^nd

Author: Davis

Read 111 times

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Ellington

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Lumpoti Author

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7 years ago

Thanks so much

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Ellington

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7 years ago

Happy to help

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