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Diana55 Diana55
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7 years ago
Which, if any, of the statements shown below are true?

   I.    The relevance of secondary information increases when there is a high
      correspondence between the units of measurement used in the secondary research
      and the advertiser's desired units of measurement.

   II.    The relevance of secondary information increases when there is a high
      correspondence between how an advertiser defines the unit of analysis and how
      the unit of analysis is defined in the secondary research.
A) I only
B) II only
C) I and II are both true
D) Neither I nor II is true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
wrote...
#2
7 years ago
Absolutely correct, just confirmed!!!
wrote...
#3
7 years ago
Hope you're an expert now
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