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Lumpoti Lumpoti
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7 years ago
Tom is thinking about the focus group he just viewed. Mary, a group member, provided many interesting insights, but nevertheless, often provided an inconsistent point of view. Tom should ________.
A) only pay attention to the first things Mary said
B) try to understand Mary as a person, rather than focusing on each specific comment
C) only pay attention to the last things Mary said
D) ignore Mary's comments because of these inconsistencies
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
Read 125 times
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EllingtonEllington
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Lumpoti Author
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#2
7 years ago
I wanted to say thank you earlier, but got busy.
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#3
7 years ago
Happy to help
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