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Lumpoti Lumpoti
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7 years ago
Imagine that you hold two focus groups with the same number and type of individuals. Everyone in the first group preferred Commercial A over Commercial B. Everyone in the second group preferred Commercial B over Commercial A. Is the analyst correct in presenting the finding that "Equal numbers of people preferred each commercial. No real preference emerged."?
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
I wanted to say thank you earlier, but got busy.
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#3
7 years ago
Let me know if you need anything else
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