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Diana55 Diana55
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7 years ago
With regard to eye tracking data, ________ is the sum of all gaze times and reflects how engaged an individual is with the stimulus overall.
A) individual gaze time
B) first fixation
C) most fixation
D) total gaze time
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
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#3
7 years ago
Let me know if you need anything else
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