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Lumpoti Lumpoti
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7 years ago
________ designs are appropriate whenever an advertiser needs to determine the simultaneous effect of relatively few manipulations that have multiple levels (or aspects) of each manipulation.
A) Quasi-experimental
B) Full factorial
C) Multivariate
D) Solomon four-group
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Lumpoti Author
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7 years ago
Thanks so much
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