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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
Which of the following is NOT true regarding lead users?
a.   They are more knowledgeable than the average user.
b.   They are likely to extend applications of the product or service.
c.   They are always part of the newest user set.
d.   They help uncover new insights into how a product is used or enhanced.
e.   They may solve problems in different ways with the product or service.
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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