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Samita.Brown Samita.Brown
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7 years ago
Number of competitors, ease of entry and the number of substitutes are all measures of the _____ assessment of a segment’s attractiveness.
a.   competitive intensity
b.   market access
c.   market growth
d.   profitability
e.   feasibility
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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