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matashola matashola
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7 years ago
What is the first step in a customer relationship management program?
a.   Qualify potential customers based on attractive levels of potential customer value and company value.
b.   Understand individual customer needs, product preferences and use behaviors.
c.   Build an individualized customer solution based on individual customer needs and establish one-on-one customer touch points in building and sustaining this relationship.
d.   Track customer experiences and all aspects of customer satisfaction to ensure high levels of customer satisfaction and customer loyalty are achieved.
e.   Create a “value proposition” and product-price positioning strategy based on each individual customer’s unique needs and characteristics.
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Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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matashola Author
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7 years ago
Thanks for providing this
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