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Samita.Brown Samita.Brown
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A business that identifies a key area of competitive weakness and then looks outside its industry to another company that is recognized as a world-class performer in this practice in an attempt to emulate them is engaging in _____.
a.   competitor analysis
b.   competitive analysis
c.   competitive benchmarking
d.   perceptual mapping
e.   competitive mapping
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
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Market-Based Management, 5th Edition (Best)
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