The brand encoding system is a hierarchy of possible naming components that starts with the company ...

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The brand encoding system is a hierarchy of possible naming components that starts with the company ...

The brand encoding system is a hierarchy of possible naming components that starts with the company name, followed by a brand name and further enhanced or modified by sub-brand names, numbers, letters, product names and benefits.
True or False?

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Market Based Management

Edition: 5^th

Author: Best

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